50 Ideas for Employer Branding Powered by AI

If you’re in HR or employer branding, you’re juggling many things while trying to make your workplace look good to the world. Let’s look at how we can create magic without big budgets or fancy agencies with a bit of help from AI.

In this post, I’m sharing 50 super-actionable, low-cost employer branding ideas—powered by AI.

I’ve grouped them into 5 high-impact areas where Employer Branding can truly move the needle.

🌟Stakeholder Satisfaction

1. ✅ Create a quarterly 1-pager update for key stakeholders with key EB impact metrics

2. 📝 Set up a shared Sheet or ticket system to track EB requests from business stakeholders

3. 👥 Host a 30-min “EB Listening Huddle” every quarter

4. 📩 Send a monthly stakeholder email update with 3 EB wins and upcoming plans

5. 🎯 Design a simple EB support intake form (Google Forms) for new campaigns

6. 💬 Share back success stories with stakeholders where their input led to visibility

7. 📊 Present a slide in business reviews showing EB’s contribution

8. 🧭 Create a stakeholder map with their top 3 EB needs and revisit quarterly

9. 🔄 Co-brand key EB campaigns with talent teams

10. 🌱 Track satisfaction with short “Was this helpful?” polls or WhatsApp follow-ups

🚀 External Awareness

1. 📢 Publish a “Life at [Company]” employee quote every Friday on LinkedIn

2. 📸 Start a weekly #FacesOf[Company] post with employee portraits and blurbs

3. 🗞️ Pitch one story per quarter to industry press or employer branding blogs

4. 🔗 Tag external partners (eg tech communities in posts for visibility

5. 🎓 Celebrate employee certifications or achievements on social

6. 👩‍💻 Interview one employee a month and publish as “A Day in My Work Life”

7. 🧑‍🎓 Publish 2–3 alumni stories: “Where Are They Now?”

8. 🧠 Share knowledge nuggets from your internal SME talks as short posts

9. 🎙️ Share quotes from leadership town halls or skip-level connects

10. 🏆 Celebrate external speaking engagements by employees (internal/external)

🧡 Culture Communication

1. ✨ Launch a “Gratitude Wall” or #ThankYouThursday on Teams or Yammer

2. 📚 Share book/learning recommendations from employees monthly

3. 📸 Do a “Behind the Scenes” campaign of how teams work together

4. 🎤 Feature employee voices in videos: “What I Love About My Team”

5. 🧭 Translate company values into monthly “living the value” stories

6. 📅 Celebrate quirky days (World Emoji Day, Coffee Day) with fun posts

7. 🎨 Share team pictures from internal celebrations with subtle branding

8. 🔁 Run a “My EB Story” contest – stories from employees that inspire

9. 🧩 Run monthly polls (e.g., “What’s one thing you love about our culture?”)

10. 🧘 Post about wellness/mental health initiatives from a people-first lens

📈 Followers & Engagement

1. 🔁 Repost team updates or individual employee achievements regularly

2. 📊 Share insights from internal surveys (e.g., “90% employees love XYZ”)

3. 🎥 Record 30-sec selfie-style videos of employees on “Why I love working here”

4. 🔍 Curate and post interesting job roles with cool taglines or challenges

5. 🧲 Share visual “top reasons to join us” based on internal sentiment

6. 📌 Repurpose old photos, posts, or events into #ThrowbackThursday content

7. 💬 Use polls on LinkedIn to ask industry-related or career questions

8. 📣 Highlight referral success stories: “I referred my friend and now we work together!”

9. ✨ Feature “New Joiner Spotlights” and “Milestone Celebrations”

10. 🧪 Test different posting times, formats (carousel, reel, quote) for reach

🌐 Careers Page Experience

1. 🧭 Do a quick audit of the careers page with 3 employees and note feedback

2. 📌 Add testimonials or employee quotes to the careers section

3. 🖼️ Share screenshots or snippets of the careers page on social with a CTA

4. 🔗 Include direct job links in every employer branding post

5. 🎥 Embed a short “Work With Us” video (can be made on Canva or Loom)

6. 🗂️ Curate top job roles in a “Hot Jobs This Month” visual post

7. 📝 Feature a blog-style “How We Hire” write-up with simple language

8. 💼 Post team pictures or welcome messages when new hires join

9. 🌍 Add Glassdoor/Indeed review highlights to your posts (with visuals)

10. 📧 Partner with TA to include EB highlights in recruiter email templates

🛠️ And finally …

You don’t need to wait for a campaign budget or a design team. With AI as your creative partner, you can move fast, stay relevant, and make employer branding everyone’s business—not just HR’s.

Remember: it’s not about doing all these. It’s about starting small, showing progress, and building momentum.